Vedran Rupic is an award-winning director based in Gothenburg, Sweden. Originally from Bosnia, Vedran moved to Sweden as a refugee and has since taken the advertising world by storm with his off-beat and surreal films for the likes of KFC, Twix and Confused.com. The mastermind behind Salvatore Ganacci's viral music videos and short films, which amassed over 110 million organic views on YouTube, Vedran’s eye for the absurd earmarked him as one of the most exciting directors in the industry. An accomplished music producer, Vedran also composed the scores for his KFC films, which won the Grand Prix for Best Music at Ciclope in 2025. Vedran’s films have won Gold at the British Arrows, Creative Circle, and Shots, alongside further wins at Cannes Lions and D&AD, leading Vedran to be listed at #2 in Campaign’s list of Best Directors 2024. Vedran Rupic does weird at its best; in his own words, he does ‘premium weird’.